Words have power. Use Speech Act Theory to make things happen with your thought leadership content.
Author: Kelsey Hoff
Is Ethical Persuasion a Thing?
For someone who is all about empathy and promoting purpose-driven initiatives, I wear a couple of hats that have kind of a scuzzy reputation. (I’m a poet, and I have spent time adjuncting. I’m not above putting on a scuzzy hat once in a while!) Writing is what I do in a broad sense, but … Continue reading Is Ethical Persuasion a Thing?
Multiply Your Content’s Value By Repurposing
Learn how to make your marketing ideas and content budget go twice as far. Become a Content Hustler!
The Year of Tone-Deaf Marketing: Singing Lessons for Brands in 2020
Are you struggling to create on-brand messages for the "new normal?" Try listening first.
Let Empathy Guide Your COVID-19 Content Creation
The coronavirus pandemic has us all focused on our screens. I've spent week 1 of quarantine thinking about what my new responsibilities are as a content creator.
Conquer the Blank Screen, Blinking Cursor: How to Get Writing
“Writer’s block” is an umbrella term for a vast set of issues with varying causes that effectively “block” the writer from doing their work, and it seems that no two writers can agree on a perfect solution. But there is another situation that I think gets mislabeled as writer’s block, even though the problem can … Continue reading Conquer the Blank Screen, Blinking Cursor: How to Get Writing
Find Your Blog’s PURPOSE
Brands that blog consistently and successfully are in it for more than just the leads. The secret is to define your blog’s specific purpose, so that each time you go back to the drawing board, there’s already something on it.
How a Blog Tells a Story
What place does "storytelling" have in the world of blogging and content marketing? It's the secret to writing blogs that engage, and you don't have to be a marketing expert to do it well. Learn 5 strategies to write blogs with story inside, that will draw in your audience and leave a lasting impression.
How to Scope Out Your Competition Without Having an Aneurysm
An old standby in the arsenal of marketing research, the Competitor Analysis can be very useful or bog you down with unjustified assumptions and insignificant details that only appear larger than life. Marketing is all about creating strong emotions, so doing your own competitor analysis can lead to feelings of jealousy and inadequacy that will … Continue reading How to Scope Out Your Competition Without Having an Aneurysm
Good News: Windy City Times
I'm beyond excited to share that I recently got the opportunity to start freelancing with the Windy City Times covering local author events, poetry and literary news, book reviews, and more! This is a huge step in my freelancing career and I'm so grateful to be a part of such an important and historic Chicago institution. … Continue reading Good News: Windy City Times