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How to Scope Out Your Competition Without Having an Aneurysm

An old standby in the arsenal of marketing research, the Competitor Analysis can be very useful or bog you down with unjustified assumptions and insignificant details that only appear larger than life. Marketing is all about creating strong emotions, so doing your own competitor analysis can lead to feelings of jealousy and inadequacy that will … Continue reading How to Scope Out Your Competition Without Having an Aneurysm

Digital Marketing for Makers and Artisans I: The Local Hero

The first post in this series is inspired by the vibrant craft fair pop-up scene here in Chicago and a few friends of mine who have achieved some success selling wire-wrapped stone jewelry. There are craft fairs every weekend in the Windy City if you know where to look, and neighborhood farmer’s markets are a … Continue reading Digital Marketing for Makers and Artisans I: The Local Hero

New Column! “Everything She’s Not” Covers the Best Bad Girls in American Pop Culture

I am excited to announce that I've launched a new column on Channillo called Everything She's Not. It's a feminist pop culture column focused on representations of femme-identified characters and artists that defy expectations and shatter stereotypes. I've always been a little obsessed with zeitgeist (lowercase) and cultural consciousness, the ways our media and stories … Continue reading New Column! “Everything She’s Not” Covers the Best Bad Girls in American Pop Culture

Book Review: “blud” by Rachel McKibbens

      blud Rachel McKibbens Copper Canyon Press, 2017 Amazon       I first encountered Rachel McKibbens speaking at an AWP panel on “Poetry as Invocation” with Marie-Elizabeth Mali, Airea D. Matthews, Ada Limón, and Casey Rochteau. The poets read their work and discussed “the poetic impulses of women as a magical or … Continue reading Book Review: “blud” by Rachel McKibbens

Coalescence, Or, How to Double-Dip Genres and Stay in One Piece

coalesce, n: to grow together or into one body (Dictionary.com) In my quest to make a career out of writing, I have been working very hard lately to crack my own productivity secrets: How can I make time for my creative writing in addition to the hours of work it takes to find paid writing work and complete those projects as well? … Continue reading Coalescence, Or, How to Double-Dip Genres and Stay in One Piece