Brands that blog consistently and successfully are in it for more than just the leads. The secret is to define your blog’s specific purpose, so that each time you go back to the drawing board, there’s already something on it.
What place does "storytelling" have in the world of blogging and content marketing? It's the secret to writing blogs that engage, and you don't have to be a marketing expert to do it well. Learn 5 strategies to write blogs with story inside, that will draw in your audience and leave a lasting impression.
An old standby in the arsenal of marketing research, the Competitor Analysis can be very useful or bog you down with unjustified assumptions and insignificant details that only appear larger than life. Marketing is all about creating strong emotions, so doing your own competitor analysis can lead to feelings of jealousy and inadequacy that will … Continue reading How to Scope Out Your Competition Without Having an Aneurysm
Learn how to build a marketing strategy out of different pieces that work together seamlessly and build on each other, that makes sense for your business and your habits.
The first post in this series is inspired by the vibrant craft fair pop-up scene here in Chicago and a few friends of mine who have achieved some success selling wire-wrapped stone jewelry. There are craft fairs every weekend in the Windy City if you know where to look, and neighborhood farmer’s markets are a … Continue reading Digital Marketing for Makers and Artisans I: The Local Hero
I'm beyond excited to share that I recently got the opportunity to start freelancing with the Windy City Times covering local author events, poetry and literary news, book reviews, and more! This is a huge step in my freelancing career and I'm so grateful to be a part of such an important and historic Chicago institution. … Continue reading Good News Part I: Windy City Times
I am excited to announce that I've launched a new column on Channillo called Everything She's Not. It's a feminist pop culture column focused on representations of femme-identified characters and artists that defy expectations and shatter stereotypes. I've always been a little obsessed with zeitgeist (lowercase) and cultural consciousness, the ways our media and stories … Continue reading New Column! “Everything She’s Not” Covers the Best Bad Girls in American Pop Culture
blud Rachel McKibbens Copper Canyon Press, 2017 Amazon I first encountered Rachel McKibbens speaking at an AWP panel on “Poetry as Invocation” with Marie-Elizabeth Mali, Airea D. Matthews, Ada Limón, and Casey Rochteau. The poets read their work and discussed “the poetic impulses of women as a magical or … Continue reading Book Review: “blud” by Rachel McKibbens
coalesce, n: to grow together or into one body (Dictionary.com) In my quest to make a career out of writing, I have been working very hard lately to crack my own productivity secrets: How can I make time for my creative writing in addition to the hours of work it takes to find paid writing work and complete those projects as well? … Continue reading Coalescence, Or, How to Double-Dip Genres and Stay in One Piece
How do I begin to talk about my experience in Minneapolis? First I should mention my excellent traveling companions THE NICKS (Ramsey and Demske), who put up with my mood swings and did the best they could with Google Maps--goofy rap ciphers notwithstanding. Next I should say we had a fantastic host family who trusted … Continue reading My First AWP: Minneapolis 2015