Content Strategy and Marketing Copy

My process begins with an in-depth intake and strategy session. We’ll get aligned on your brand voice and content marketing goals, then work together to create a strategy and determine what pieces will work best for you and your business.

  • Web Copy
    • Your website is your business’s digital home base. Optimize the static parts of your website, such as your home page, about page and service menus, to speak your value to visitors in the different stages of your sales cycle.
  • Whitepapers
    • Give prospective clients an in-depth look at how your product or service will solve problems for them while building thought leadership and authority in your industry. Use it as a lead magnet to build your email list and educate your prospects before your first conversation.
  • Blogs
    • In many ways, blogs are the hardest-working and most versatile component of any digital marketing strategy. Leverage industry trends and hot topics for a deeper level of engagement and influence with your target audience. 
  • E-Newsletters
    • Reach your most loyal clients and prospects where no algorithm can put you at a disadvantage: in their inbox. Share the most exciting events and developments coming up for your business to remind them that you’re movin’ and shakin’.
  • Social Media
    • Share the perfect mix of original and curated content, paired with unique insights that grow brand awareness and keep your followers clicking through to your website.
  • Other Custom Content
    • Need something a little more extensive? Let’s talk about how we can repurpose and repackage some of your expertise into downloadable content to create thought leadership with your most interested prospects and capture those leads!