Words have power. Use Speech Act Theory to make things happen with your thought leadership content.
For someone who is all about empathy and promoting purpose-driven initiatives, I wear a couple of hats that have kind of a scuzzy reputation. (I’m a poet, and I have spent time adjuncting. I’m not above putting on a scuzzy hat once in a while!) Writing is what I do in a broad sense, but … Continue reading Is Ethical Persuasion a Thing?
Brands that blog consistently and successfully are in it for more than just the leads. The secret is to define your blog’s specific purpose, so that each time you go back to the drawing board, there’s already something on it.
What place does "storytelling" have in the world of blogging and content marketing? It's the secret to writing blogs that engage, and you don't have to be a marketing expert to do it well. Learn 5 strategies to write blogs with story inside, that will draw in your audience and leave a lasting impression.