Brands that blog consistently and successfully are in it for more than just the leads. The secret is to define your blog’s specific purpose, so that each time you go back to the drawing board, there’s already something on it.
Learn how to build a marketing strategy out of different pieces that work together seamlessly and build on each other, that makes sense for your business and your habits.
The first post in this series is inspired by the vibrant craft fair pop-up scene here in Chicago and a few friends of mine who have achieved some success selling wire-wrapped stone jewelry. There are craft fairs every weekend in the Windy City if you know where to look, and neighborhood farmer’s markets are a … Continue reading Digital Marketing for Makers and Artisans I: The Local Hero