Words have power. Use Speech Act Theory to make things happen with your thought leadership content.
Tag: content marketing
The Year of Tone-Deaf Marketing: Singing Lessons for Brands in 2020
Are you struggling to create on-brand messages for the "new normal?" Try listening first.
Let Empathy Guide Your COVID-19 Content Creation
The coronavirus pandemic has us all focused on our screens. I've spent week 1 of quarantine thinking about what my new responsibilities are as a content creator.
Find Your Blog’s PURPOSE
Brands that blog consistently and successfully are in it for more than just the leads. The secret is to define your blog’s specific purpose, so that each time you go back to the drawing board, there’s already something on it.
How a Blog Tells a Story
What place does "storytelling" have in the world of blogging and content marketing? It's the secret to writing blogs that engage, and you don't have to be a marketing expert to do it well. Learn 5 strategies to write blogs with story inside, that will draw in your audience and leave a lasting impression.