The coronavirus pandemic has us all focused on our screens. I've spent week 1 of quarantine thinking about what my new responsibilities are as a content creator.
Conquer the Blank Screen, Blinking Cursor: How to Get Writing
“Writer’s block” is an umbrella term for a vast set of issues with varying causes that effectively “block” the writer from doing their work, and it seems that no two writers can agree on a perfect solution. But there is another situation that I think gets mislabeled as writer’s block, even though the problem can … Continue reading Conquer the Blank Screen, Blinking Cursor: How to Get Writing
How a Blog Tells a Story
What place does "storytelling" have in the world of blogging and content marketing? It's the secret to writing blogs that engage, and you don't have to be a marketing expert to do it well. Learn 5 strategies to write blogs with story inside, that will draw in your audience and leave a lasting impression.
How to Scope Out Your Competition Without Having an Aneurysm
An old standby in the arsenal of marketing research, the Competitor Analysis can be very useful or bog you down with unjustified assumptions and insignificant details that only appear larger than life. Marketing is all about creating strong emotions, so doing your own competitor analysis can lead to feelings of jealousy and inadequacy that will … Continue reading How to Scope Out Your Competition Without Having an Aneurysm