How to Scope Out Your Competition Without Having an Aneurysm

An old standby in the arsenal of marketing research, the Competitor Analysis can be very useful or bog you down with unjustified assumptions and insignificant details that only appear larger than life. Marketing is all about creating strong emotions, so doing your own competitor analysis can lead to feelings of jealousy and inadequacy that will … Continue reading How to Scope Out Your Competition Without Having an Aneurysm

Digital Marketing for Makers and Artisans I: The Local Hero

The first post in this series is inspired by the vibrant craft fair pop-up scene here in Chicago and a few friends of mine who have achieved some success selling wire-wrapped stone jewelry. There are craft fairs every weekend in the Windy City if you know where to look, and neighborhood farmer’s markets are a … Continue reading Digital Marketing for Makers and Artisans I: The Local Hero