There is such a thing as being too close to your own message. The same concepts and processes that you use with your clients every day get convoluted as soon as you try to put them into written words. You need a writer who can absorb your voice and turn your ideas into useful, shareable content.
But the problems you solve and the services you provide don’t exist in a vacuum. Whether your content is educational, informational or sales-focused, you need to deliver something that speaks to your client community’s lived experiences. Work with the writer who listens first!